Marketing Today with Alan Hart
Marketing Today with Alan Hart
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425: Marketing Strategies to AVOID Repeat Customers with the CMO of National Debt Relief, Jeff Bi...
Jeff Biesman grew up in Texas with dreams of being an NFL GM. While those dreams didn't pan out, he learned a lot along the way and decided to heed the advice he received to separate his hobbies from his career and went on to grow his marketing skill set in a very purposeful way. His path started in CPG product marketing with Converse, LA Gear, and Disney, went on to learn digital and performance marketing at Sony, got deep into data with Bank of America, moved onto venture-backed startups ShoeDazzle and Little Black Bag, then pursued B2B at YP and Remoov. In 2021, he was offered a role that was a perfect fit for all the skills he’d gained throughout his career and aligned with his personal values, so he accepted and joined the NDR team as their new CMO. In this role, Jeff is responsible for all direct-to-consumer marketing activities for the company, including PR, partnership development, paid search, social media, and CRM.
The state of consumer debt is grim as we are coming out of COVID and battling inflation. NDR acts as an agent on behalf of qualified consumers, putting them on a budget and getting them into an escrow-like program payment that is less than their debt service. As those funds accumulate, NDR then works with creditors to negotiate down the debt owed. Jeff tells us most of their customers are out of debt within 24 to 48 months and see long-term changes in their credit behavior.
On the show today, Alan and Jeff talk about why NDR doesn't want repeat businesses, how that impacts their marketing efforts, and what they are doing to stimulate demand in the upper funnel and then capture and migrate those consumers. Many people need help, but unfortunately, most are unaware that there are options like NDR to help them with debt relief, so a large part of the work for Jeff and his team revolves around building awareness, education, performance marketing, and meeting the consumers where they are by layering marketing through paid search, organic search, broadcast TV, and earned media.
In this episode, you'll learn about:How does debt relief work? Why does National Debt Relief NOT want repeat businesses, and how does that impact their marketing strategy? How can marketers maximize demand stimulation, capture, and migration when the pool is shrinking?
Key Highlights:[02:00] NFL Dreams[04:30] Purposeful steps in the career path[07:50] What drew Jeff to NDR?[09:40] The state of consumer debt[12:00] NDR's role and how it works[15:55] Qualifying to be a customer[18:40] Real human stories[20:00] NDR does NOT want repeat customers.[23:00] What marketing looks like at NDR[25:10] What CMOs need to know about demand capture [28:45] Learning grit, determination, and perseverance [31:15] The importance of patience [33:05] Neuromarketing just makes sense.[34:35] Nothing is set it and forget it.[35:55] We’re in the midst of an AI revolution.
Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest!
Переглядів: 8

Відео

424: Frustrated with 3rd Party Data Quality? Intuit SMB MediaLabs is Offering a New Solution with...
Переглядів 16День тому
Dave Raggio holds dual roles as Vice President of QuickBooks Acquisition Marketing and Intuit SMB MediaLabs. He began his studies in aerospace engineering at Auburn, but found his passion for marketing while running a triathlon team and helping athletes at this school secure scholarships. After graduation, he started off in the agency world, seeking a wide understanding of the marketing world. ...
423: How Affirm is Competing with Credit Cards and Driving Growth with VP of Marketing & Communic...
Переглядів 614 днів тому
Erika White is the Vice President of Marketing and Communications at Affirm. While she has experienced great success in her career, as a child, she was a rambunctious and highly social student who was told she was wasting her potential. However, one special teacher believed in her, challenged her, and got her to see the potential in herself. That lesson stuck with Erika as she obtained both her...
422: Asking the Right Question and Staying Relevant on Social Media with Hootsuite CMO, Elina Vilk
Переглядів 3621 день тому
Elina Vilk has been the Chief Marketing Officer at Hootsuite since August 2023. She has more than two decades of experience in the industry, but her love of marketing started years before that, when she was a 12-year-old refugee immigrant who had to raise money to get to her 8th grade graduation by being the top candy salesman at her school. Elina says this taught her a lot about marketing and ...
421: Important Findings from the CMO Survey with Christine Moorman, Sr. Professor of Business Adm...
Переглядів 16Місяць тому
Christine Moorman is the T. Austin Finch Senior Professor of Business Administration at the Fuqua School of Business at Duke University, where her research explores how consumers, managers, organizations, and financial markets learn about and use marketing knowledge. Christine tells us she didn't set out to become a professor, but through the encouragement of her mentors, she came to see it was...
420: How to Find and Use Reputation Data with Liz Carter, CMO at Reputation
Переглядів 9Місяць тому
Liz Carter has been in marketing for over 20 years and has been a CMO for the past four years. First at ServiceMax and now at Reputation. Liz grew up in a small town in North Carolina, where her family runs a hosiery manufacturing company. Eager to venture out, she moved to Atlanta, where she began doing gig work to pay the bills. Eventually, in 2001, she began doing event marketing for Interne...
419: The Fundamentals of Great Leadership with Mark Miller, former VP of High-Performance Leaders...
Переглядів 24Місяць тому
Mark Miller is a Wall Street Journal and international best-selling author with over one million books in print in more than twenty-five languages. He is a storyteller, photographer, lifelong learner, and the embodiment of a servant leader. For almost 45 years, he was the Vice President of High-Performance Leadership at Chick-fil-A, and today, Mark serves as the Co-Founder of Lead Every Day, an...
418: How to Market Effectively Without Third-Party Data with Jeremy King, Founder and CEO at Attest
Переглядів 16Місяць тому
Jeremy King is an ocean creature enthusiast as well as the founder and CEO of Attest, a highly successful consumer research SaaS company. Jeremy started his career as a scientist, focusing on genetics, ecology, and animal behavior. He worked for McKinsey & Company for nine years and holds an MBA from Harvard Business School. Attest has headquarters in New York and London, but they serve custome...
417: How to Improve Customer Engagement and Rethink Your Channel Mix with Spencer Burke, SVP of G...
Переглядів 172 місяці тому
Spencer Burke is a girl dad to two young daughters, an experience that has helped him hone the patience and listening skills he needs as the senior vice president of growth at Braze. Spencer got his master's degree in information systems from the London School of Economics and started his career at PwC as a management consultant before joining Braze in 2011. Back then, it was still a small comp...
416: A Masterclass in Design with Mauro Porcini, Chief Design Officer at PepsiCo
Переглядів 292 місяці тому
Mauro Porcini is a widely known design thought leader, author, and first-ever Chief Design Officer at PepsiCo. He is also a presenter and judge on the TV shows New York by Design and America by Design on CBS and Amazon Prime Video. Mauro is from Italy, where he studied design in Milan and did his thesis on wearable technology with Philips Design. After opening and closing an agency with music a...
415: How ETS is Rebranding and Evolving with Michelle Froah, Chief Marketing and Innovation Officer
Переглядів 482 місяці тому
On the show today, Alan and Michelle talk about her career journey, the ETS rebrand, the uniqueness of her current role, and why more organizations should be thinking of a similar structure at the leadership level. ETS's focus on people and mission of driving human progress forward is what drew Michelle to the company. As Chief Marketing and Innovation Officer, she is responsible for internal a...
414: Bubble Goods is Offering a New Avenue for Food Brands with Founder and CEO Jessica Young
Переглядів 192 місяці тому
In this episode, Alan and Jessica talk about Bubble Goods, who it serves, and how they are helping emerging food brands and unique consumers alike. Jessica Young is a fan of Fufu and the founder and CEO of Bubble Goods. With 10 years in the food and wellness industry, Jessica saw a gap in the market: food brands were innovating (specifically in the health foods sector), but they didn’t have the...
413: Creative Destruction at Calendly with Chief Revenue Officer Jessica Gilmartin
Переглядів 112 місяці тому
In this episode, Alan and Jessica talk about the evolution of Calendly from serving solopreneurs to enterprise organizations, the success factors that have made that shift possible, how she thinks about the RIO and effectiveness of marketing spend, and balancing the need to drive results and be creative through “creative destruction.”. Jessica Gilmartin is an amateur baker, an ex-yogurt mogul, ...
412: How can we Trust AI? with Jacqueline Woods, CMO at Teradata
Переглядів 233 місяці тому
Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM Global Partner Ecosystem Division, where she f...
411: How citizenM Hotels are Disrupting the Hospitality Industry with Chief Marketing Officer Rob...
Переглядів 423 місяці тому
In this episode, Alan and Robin discuss his path from Wall Street to citizenM, their focus on affordable luxury, the innovations they are bringing to the hospitality industry, and who they are working to serve. Robin also tells us about their unique citizensOf campaign and how it is helping them integrate into communities, as well as their partnership with World Bicycle Relief and how they enco...
410: Circle has Community Building Down to a Science with Andy Guttormsen, Co-Founder and Chief R...
Переглядів 413 місяці тому
410: Circle has Community Building Down to a Science with Andy Guttormsen, Co-Founder and Chief R...
409: Offering Solo Travel as a Solution for Loneliness with Lee Thompson, Co-Founder & CMO of Fla...
Переглядів 123 місяці тому
409: Offering Solo Travel as a Solution for Loneliness with Lee Thompson, Co-Founder & CMO of Fla...
408: David’s Bridal is Innovating Retail Brand Experiences with Kelly Cook, President of Marketin...
Переглядів 114 місяці тому
408: David’s Bridal is Innovating Retail Brand Experiences with Kelly Cook, President of Marketin...
407: Does Your Career Align with Your Values? with Regina Lawless, Author of Do You: A Journey of...
Переглядів 164 місяці тому
407: Does Your Career Align with Your Values? with Regina Lawless, Author of Do You: A Journey of...
406: The Punk Rock Innovation Strategy with Paul Stonick, VP of SCADpro at Savannah College of Ar...
Переглядів 184 місяці тому
406: The Punk Rock Innovation Strategy with Paul Stonick, VP of SCADpro at Savannah College of Ar...
405: How to Be Your CFO’s Best Friend with Thumbtack CMO, Llibert Argerich
Переглядів 394 місяці тому
405: How to Be Your CFO’s Best Friend with Thumbtack CMO, Llibert Argerich
404: Big Brothers Big Sisters of America is Using Stories to Inspire Change with CMO Adam Vasallo
Переглядів 295 місяців тому
404: Big Brothers Big Sisters of America is Using Stories to Inspire Change with CMO Adam Vasallo
403: Leveraging “Jake from State Farm” and Prioritizing Contextual Relevancy with Alyson Griffin,...
Переглядів 325 місяців тому
403: Leveraging “Jake from State Farm” and Prioritizing Contextual Relevancy with Alyson Griffin,...
402: How CommonSpirit Health delivers on an emotional brand promise with Mark Viden, SVP of Brand
Переглядів 505 місяців тому
402: How CommonSpirit Health delivers on an emotional brand promise with Mark Viden, SVP of Brand
401: Movado Group is Building Brand Loyalty with New Generations, with President and SVP of E-Com...
Переглядів 495 місяців тому
401: Movado Group is Building Brand Loyalty with New Generations, with President and SVP of E-Com...
400: How the New York Sports Club is Rebuilding Post-Pandemic with Kari Saitowitz, Chief Marketin...
Переглядів 285 місяців тому
400: How the New York Sports Club is Rebuilding Post-Pandemic with Kari Saitowitz, Chief Marketin...
399: How First Watch Uses Business Constraints as Benefits with Chief Brand Officer Matt Eisenacher
Переглядів 396 місяців тому
399: How First Watch Uses Business Constraints as Benefits with Chief Brand Officer Matt Eisenacher
398: Kraken and Crypto are Entering the Next Phase with CMO Mayur Gupta
Переглядів 656 місяців тому
398: Kraken and Crypto are Entering the Next Phase with CMO Mayur Gupta
397: Ricoh Knows Happy Employees Lead to Happy Customers with CMO Lauren Sallata
Переглядів 456 місяців тому
397: Ricoh Knows Happy Employees Lead to Happy Customers with CMO Lauren Sallata
396: How ICE is Rebranding and Acquiring while Maintaining Brand Equity with CMO Stephanie Dobbs ...
Переглядів 306 місяців тому
396: How ICE is Rebranding and Acquiring while Maintaining Brand Equity with CMO Stephanie Dobbs ...

КОМЕНТАРІ

  • @giovanni3896
    @giovanni3896 Місяць тому

    Promo SM

  • @PhilipRattie
    @PhilipRattie Місяць тому

    What a load of C..p This woman is a FAKE ....

  • @dolbyatmos866
    @dolbyatmos866 2 місяці тому

    St Jude MAFIA of Cancer Industry - The "Mission" collect the most Money possible before donor know about they will NEVER FIND THE CURE or bye bye Business - The "Hope" to find more ignorant and brains washes donors. They are making 2.4 BILLONS A YEAR IS NOT MORE A "CHARITY" IS A DAMN CORPORATION

  • @MoonLightCrystal1234
    @MoonLightCrystal1234 4 місяці тому

    My mom

  • @bigcedarranch
    @bigcedarranch 6 місяців тому

    I've been reading most of Wendys social media posts / comments on their various channels. It's clever to see them cater to each networks demographics and how its focused on engaging with people, which in turn boosts the algorithm in their favor. Absolutely love it.

  • @astropioneer3296
    @astropioneer3296 7 місяців тому

    If websites want to traffic in hate-speech, antisemitism, fascist ideology, misogyny, white supremacy and violent rhetoric, have at it! But don't be surprised when advertisers don't want their products or services promoted next to that garbage. I support these ladies.

  • @astropioneer3296
    @astropioneer3296 7 місяців тому

    Appreciate CheckMyAds publicizing radical right behavior. Organizations that traffic in hate-filled, evidence-free misinformation, like Rumble, Truth Social and X, need to prepare for blowback! 😉

  • @Deedeevenice
    @Deedeevenice 7 місяців тому

    There’s more to this than meets the eye! The man has links to working high profile in Palestine and wants to make an example, an in turn, himself, relevant in media! Google his name! Definitely wants notoriety! And the filming starts very strategically ! I don’t support either side so couldn’t care less either way! But this stinks of something worse than a week old fish left outside! This incident he is shouting about in NYC, is instigated by himself!

  • @danielnuthletics
    @danielnuthletics 9 місяців тому

    Fabulous episode! I loved it! ❤❤❤

  • @777gordon
    @777gordon 9 місяців тому

    Excellent and extremely helpful to me as an Avon sales leader. I feel very confident now regarding Avon's future. Thank you so much for the great interview.

  • @shayleedarwin6559
    @shayleedarwin6559 11 місяців тому

    😠 "Promosm"

  • @rickallen9099
    @rickallen9099 Рік тому

    Most of the examples aren't relevant to most businesses, though. E.g. Pepsi putting zero sugar ad in Super Bowl. Well, most businesses won't have the budget to do that, obviously. Talk about examples that are more relevant to most businesses.

  • @zainabmasood3277
    @zainabmasood3277 Рік тому

    Very insightful!

  • @melvin2219
    @melvin2219 Рік тому

    I love your channel and your inspiring videos. You are missing out on potential viewers by not using a service such as 'promo sm'!!!

  • @SebastiaanVaz
    @SebastiaanVaz Рік тому

    I love listening to Byron. Thank you for this interview!

  • @ocox8659
    @ocox8659 Рік тому

    Complete rubbish

  • @MrDelafus
    @MrDelafus Рік тому

    The best teacher!!

  • @jenniferserrano4738
    @jenniferserrano4738 Рік тому

    😣 promosm

  • @roqueandroll
    @roqueandroll Рік тому

    Does this apply to small and medium businesses? (Also im not sure i fully understood the part in which mark says “which brands you want to operate”, the plural confuses me, anyone care to explain? ) thanks 🙏🏼 ps: great episode

  • @DavidDeLugas
    @DavidDeLugas 2 роки тому

    Alan, I am about to bid on Charity Buzz just to dine with Scott Finlow. If you want ideas of ways you can help make a difference in the world, reach out to me about ParentsUSA and our mission to help others including the #SchoolMealsOnParentsUSA which we started pre-pandemic and need to relaunch.

  • @mahalakshmis3709
    @mahalakshmis3709 2 роки тому

    Please enable caption.

  • @johndough5192
    @johndough5192 2 роки тому

    I think I want to start a company called Offensive Ads & Free Speech distributions LLC

  • @ChrysanthsMum
    @ChrysanthsMum 2 роки тому

    Nandini doesn’t quite understand sarcasm. Not the brightest bulb in the box. No one should listen to her unless you want to giggle. 😂

    • @johndough5192
      @johndough5192 2 роки тому

      I don’t think she understands the words “peace” “happy” or “fun”

    • @davidstokes4630
      @davidstokes4630 7 місяців тому

      ​@johndough5192 she's a pedophile sympathizer

  • @parhampill4663
    @parhampill4663 2 роки тому

    hey sir , can you recommend me your best Marketing book suggestions? thanks

  • @mjaf4194
    @mjaf4194 2 роки тому

    great!

  • @lindavox8396
    @lindavox8396 2 роки тому

    I suggest research no sulfates fast hair growth shampoo.

  • @ryanlynch347
    @ryanlynch347 2 роки тому

    Very smart.

  • @ThisDesignLife
    @ThisDesignLife 3 роки тому

    Very interesting

  • @cookingrecipesbysakshi7658
    @cookingrecipesbysakshi7658 3 роки тому

    Good...1 ..like for u

  • @3434abab
    @3434abab 3 роки тому

    let’s get those school kids eating more processed foods and sugar. 🤦‍♂️

  • @rickbarnesmusic
    @rickbarnesmusic 4 роки тому

    Nice video! Go visit my music and follow if you enjoy it 😎😊

  • @TourmalineFilms
    @TourmalineFilms 4 роки тому

    Yup, "everything is dead" 😂 Mark Ritson talks about that morbid obsession too lol

  • @DinAmri
    @DinAmri 4 роки тому

    Listening to Leland Maschmeyer is always rewarding. Thank you.

  • @kimballentyne9069
    @kimballentyne9069 4 роки тому

    I have invented a terrific new product that's popular with your pets, and that I believe the idea would make a great addition to Petco's proprietary toy line. How do I contact Chief Marketing Office Mr Tariq Hassan to discuss further?

  • @terrysabay4768
    @terrysabay4768 4 роки тому

    im a filipina and im a nanny of her 3 lovely kids., for 3 yrs in london england. she is really kind. ( pay for the medical operation of my dad ) my dad's life extended for 1 year because of her kindness. and she don't stop for that. she also pay all the expenses for my dad's burial. im super sad when they move back to u.s.a. maa'm kathleen thank you so much for all your help. i miss the kids.

  • @geraldfabrot9961
    @geraldfabrot9961 4 роки тому

    Great episode, thanks guys! I had the pleasure of taking Mark’s 15th century-style lessons in an amphitheater in London about 15 years ago. I loved his no-nonsense style back then and I’m happy to see he’s staying true to himself ^^. « Shit that arrives at the speed of sound is still shit » - David Abbott

  • @olivermutere195
    @olivermutere195 4 роки тому

    Awesome conversation. Very insightful!

  • @jakobbourne6381
    @jakobbourne6381 5 років тому

    Make it a habit to audit your influencers always! Avoid fake influencers and opt to audit them via *influencer auditor* when possible to ensure 100% legitimacy

  • @marcocarnevale1239
    @marcocarnevale1239 5 років тому

    A man using his brain instead of the usual bullshit mantra. Wow.

  • @thelanguagemonk
    @thelanguagemonk 5 років тому

    Thanks for doing this!

  • @harshasharda6778
    @harshasharda6778 5 років тому

    Very insightful and informative!

  • @artpatron719
    @artpatron719 5 років тому

    Appreciate your content and this Tom's words

  • @CheeseBallsMcGyver
    @CheeseBallsMcGyver 6 років тому

    Eyyy I'm number 10

  • @wesleyrodgers886
    @wesleyrodgers886 6 років тому

    Worried about the underfunding for the US 2020 census. Still no head in charge.